The Happy Camper is more than just an insurance provider—it’s a brand that embodies the spirit of adventure. Catering to a new generation of RV enthusiasts, they offer comprehensive insurance solutions, roadside assistance, and financing options to ensure every journey is worry-free.

At Krill Studio, we crafted a visual identity that reflects The Happy Camper’s core values: joy, adventure, reliability, and innovation. We designed a brand that feels inviting and dynamic, with a fresh and modern aesthetic that resonates with the freedom-loving RV community. We developed a vibrant identity system that captures the excitement of life on the road, created an intuitive website that provides a seamless user experience, and designed engaging social media assets to strengthen the brand’s presence. Additionally, we crafted flyers and digital ads that effectively communicate key offerings with clarity and energy.