Culture Brew is a high-quality beverage company, inspired by diverse global cultures. They believe that every culture has something unique to offer, and they seek to showcase this diversity in their products by incorporating ingredients, flavors, and packaging designs that celebrate different cultural traditions.

We were commissioned to design the company’s corporate identity and then apply that identity to the entire packaging line (beverage cans and coffee bags), merchandising, the website and some social media posts.

We worked with colors that refer to nature (plants, sky and earth) and created an eclectic visual identity incorporating icons and textures, and generating synthetic and bold illustrations.